Name: Skin Is In Serum Foundation
Brand: Clover by CLOVE and HALLOW

Good skin days only! This lightweight, medium-coverage foundation melts into skin like your favorite serum for the ultimate your-skin-but-better glow. It’s also loaded with skin-loving powerhouses like squalane (the boss of weightless, oil-free moisturizing) and sunflower seed wax. So the more you wear it, the better your own skin gets. Packaged in a sugarcane bioplastic tube to reduce gas emissions from production.WHY IT'S EVERYTHING:&nbsp;<ul><li>THE MOST NATURAL GLOW. Finally, an affordable vegan serum foundation! Skin Is In has a lightweight texture that makes it look (and feel!) like a second skin… but better.</li><li>CRAZY BUILDABLE. Go ahead, add a few extra layers to areas with redness or acne. Skin Is In resists caking and creasing.</li><li>DOING BETTER. Skin Is In is packaged in a sugarcane bioplastic tube to significantly reduce gas emissions during production and comes in a box that is fully recycled and recyclable.</li></ul>

Color

Clover by Clove + Hallow

Skin Is In Serum Foundation

Skin Is In Serum Foundation - 08 - Medium bronzed skin with golden undertones

Skin Is In Serum Foundation - 10 - Medium-dark skin with neutral undertones

Skin Is In Serum Foundation - 09 - Medium-dark skin with peachy undertones

Skin Is In Serum Foundation - 13 - Deep skin with red undertones

Skin Is In Serum Foundation - 14 - Ultra deep skin with neutral undertones

Skin Is In Serum Foundation - 05 - Light-to-medium skin with slightly pink undertones

Skin Is In Serum Foundation - 11 - Dark skin with golden-neutral undertones

Skin Is In Serum Foundation - 06 - Medium skin with golden undertones

Skin Is In Serum Foundation - 03 - Fair skin with slightly pink undertones

Skin Is In Serum Foundation - 01 - Ultra fair skin with neutral undertones

Skin Is In Serum Foundation - 07 - Medium skin with slightly pink undertones

Skin Is In Serum Foundation - 04 - Light skin with neutral undertones

Skin Is In Serum Foundation - 02 - Very fair skin with peachy undertones

Skin Is In Serum Foundation - 12 - Dark skin with red undertones

At PoshMom, we don’t just introduce brands because they’re trending — we share the ones that genuinely fit into the life of a modern mom. Between school drop-offs, work calls, errands, and everything in between, beauty has to be simple, safe, effective, and affordable. That’s exactly why we’re excited to feature Clover by Clove + Hallow, a clean beauty and skincare brand that blends performance with accessibility.If you’ve been looking for vegan skincare, cruelty-free makeup, and naturally-derived formulas that don’t require a luxury budget, this brand checks a lot of boxes — without overwhelming your routine.<h3>What Is Clover by Clove + Hallow?</h3>Clover by Clove + Hallow is a clean beauty brand offering both skincare and makeup products formulated with primarily naturally-derived ingredients while maintaining strong performance standards.The brand is:<ul><li>Cruelty-free and PETA-certified vegan</li><li>Made with high ingredient transparency</li><li>Free from over 1,500 restricted ingredients</li><li>Focused on inclusive beauty for all skin tones and types</li><li>Committed to more sustainable packaging and net plastic neutrality</li></ul>Their lineup includes:<ul><li>Hydrating serums</li><li>Oil cleansers and gentle face washes</li><li>Balms and moisturizers</li><li>Eye treatments</li><li>Foundations, concealers, blushes, lip products, and primers</li></ul>It’s essentially a skincare-meets-makeup brand built for everyday wear — not complicated beauty rituals.<h3>Why We’re Introducing Clover by Clove + Hallow on PoshMom</h3>As moms, we need products that:✔ Feel safe and thoughtfully formulated ✔ Work for sensitive, changing, or hormonal skin ✔ Don’t cost a fortune ✔ Simplify — not complicate — our beauty routinesClover by Clove + Hallow aligns beautifully with that mission.Instead of luxury markups or overly complicated 12-step systems, this brand focuses on clean, high-performance skincare and makeup essentials that are easy to understand and easy to use.It’s the kind of brand that fits into your bathroom cabinet — not takes it over.<h3>Standout Skincare Moms Will Appreciate</h3>Here are a few products that naturally fit into a busy lifestyle:<h4>Makeup Melt Fragrance-Free Oil Cleanser</h4>A gentle oil cleanser designed to dissolve makeup and impurities without stripping the skin — ideal for sensitive or dry skin days.<h4>Rose Suds Gentle Rosewater Cleanser</h4>A soothing daily face cleanser that supports balanced, refreshed skin without harsh ingredients.<h4>H2Glow+ Hydrating Serum</h4>A moisture-boosting hydrating serum that helps support smoother, plumper-looking skin — perfect when your complexion feels tired or dehydrated.<h4>Triple Shot 3-in-1 Bioactive Eye Treatment</h4>An eye treatment designed to target the look of fine lines, puffiness, and dullness — helpful for moms running on less sleep.<h4>Balancing Water Balm &amp; Balancing Oil</h4>Lightweight hydration options that support moisture balance without heaviness.These are practical, everyday skincare staples — not specialty products you use once a month.<h3>Clean Makeup That Works With Your Skin</h3>Beyond skincare, Clover by Clove + Hallow makeup products are designed to enhance, not mask.From vegan concealers and foundations to blushes and lip stains, the brand emphasizes:<ul><li>Inclusive shade ranges</li><li>Skin-friendly ingredients</li><li>Breathable, everyday coverage</li><li>Multi-use practicality</li></ul>It’s ideal for moms who want polished, fresh makeup that feels lightweight and wearable.<h3>How Clover by Clove + Hallow Fits Into Real Mom Life</h3>This isn’t beauty for influencers with an hour to get ready.It’s for:✔ Quick morning skincare before school drop-off ✔ A five-minute makeup refresh before meetings ✔ Gentle cleansing at night without irritation ✔ Budget-friendly restocking without guiltBecause the formulas are vegan, cruelty-free, and ingredient-conscious, many moms feel more confident incorporating them into daily routines.And because the pricing is accessible, it feels sustainable long-term — not just an occasional splurge.<h3>Frequently Asked Questions</h3>Is Clover by Clove + Hallow clean beauty? Yes. The brand excludes over 1,500 restricted ingredients and focuses on naturally-derived formulas with performance in mind.Are the products cruelty-free and vegan? Yes — Clover by Clove + Hallow is PETA-certified vegan and cruelty-free.Do they offer both skincare and makeup? Yes. The brand carries cleansers, serums, eye treatments, balms, foundations, concealers, blushes, lip products, and more.Is it suitable for sensitive skin? Many products are formulated to be gentle and fragrance-free options are available, though patch testing is always recommended.<h3>The Bottom Line</h3>If you’re looking for clean skincare, vegan makeup, and affordable beauty essentials that truly fit into everyday mom life, Clover by Clove + Hallow is a brand worth exploring.At PoshMom, we love sharing brands that combine thoughtful ingredients, inclusive design, and real-life practicality. Clover by Clove delivers that balance — making it easier to care for your skin and feel confident without overcomplicating your routine.

Clover by CLOVE and HALLOW 